An impressive website?
This is what many business owners ask for when looking to hire a web designer. But should you be looking to impress your potential customers? The truth is that most customers aren't impressed by the website but rather what the website does for them.
This article will examine and give a clear perspective on what an effective website should look like and why.
"I want my website to impress my visitors... "
This is a common answer that clients will give when asked what they want from their site.
If the site is business related then the only right answer there is that they should want their site to make money. That's the ONLY right answer. It might achieve this through different means but it's goal should be to make money and it should accomplish this by giving the visitors what they want. So the natural question to ask becomes, why do potential customers come to the site?
Do they want information?
That is one of the biggest reasons people visit websites and even more specifically they visit websites to find answers or solutions to their problems.
That right there is the main reason why the vast majority of your potential customers would come to your site and this is what your site should be designed around.
The design should primarily make it easy for people to access information. If your site doesn't do this your visitors will go somewhere else.
Next your site should appear appealing but only to the point where it doesn't impede the access to information. When it does it defeats it's purpose and as good as it will look the visitors won't be interested for long for the simple reason that it didn't answer the number one reason they came to the site, to find answers to their problems.
Do this and your closer to selling them your product or service.
Ideally the site should inform them on why they need your product or service to solve their problem. If your site can convey that, then you will make sales and money, simple as that.
So the goal of your site should not be to impress the visitors but to impress on them the benefits of your product or service in solving their problems. It needs to do this clearly, simply and above all else, convincingly.
What you should be looking for in a web designer is someone who clearly understands that.
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